Support Our Local
Small Business Community

To support the June 15th reopening of businesses in California, City of Salinas staff and the Economic Recovery Taskforce will be putting forward initiatives to encourage residents to shop local and support the marketing of businesses in Salinas.

About the Economic and Recovery Taskforce

The Small Business Economic and Recovery Task Force was initiated specifically to address the economic impact of the global pandemic. As essential workers returned to work at the end of Spring 2020, with the support of the City Council of Salinas, key stakeholders were brought together, establishing a working group that was inclusive of County and City staff, business organization representation, and individual business owners. Initially, the primary focus was to identify the needs of the community and as a resource center to leverage and communicate resources for small business and updates on the constant changing COVID-19 restrictions.  As we navigated through the changes, the Task Force’s collaboration resulted in bold and creative strategies to help our business community during a difficult time.

Current Initiatives

NEW local Initiatives TBD. Please to to Volunteer/ Participate

Previous Initiatives

Please follow current California Department of Public Health guidelines. For current guidelines please click here.

June 15th- July 4th!

 Participate in our #BACK2BIZ Campaign!

Getting a haircut between June 15-20th? Post a picture with your favorite beauty salon and use our hashtags to be entered into a raffle for a City of Salinas goody bag!

Residents and visitors are encouraged to post a picture of them visiting their favorite Salinas Brick-and-Mortar business, and using #SalinasShopsLocal & #BACK2BIZSALINAS on their caption! Make sure to tag their social handles and mention what you love about them! 


  • Week 1 (June 15th- 20) Personal Services, Hair Salons, Barbershops

  • Week 2: (June 21-27) Retail Stores, Convenience Stores, Fruit Markets

  • Week 3: (June 28-July 4) Restaurants, bars and coffeeshops


4 Winners will be selected at random each week!

If you are a business owner and need assistance, contact our City of Salinas Small Business Hotline at (831)758-7367 or email us at!