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Support Our Local Small Business Community To support our local small businesses, City of Salinas staff and the Economic Recovery Taskforce will be putting forward initiatives to encourage residents to shop local and support the marketing of businesses in Salinas. About the Economic and Recovery Taskforce The Small Business Economic and Recovery Task Force was initiated specifically to address the economic impact of the global pandemic. As essential workers returned to work at the end of Spring 2020, with the support of the City Council of Salinas, key stakeholders were brought together, establishing a working group that was inclusive of County and City staff, business organization representation, and individual business owners. Initially, the primary focus was to identify the needs of the community and as a resource center to leverage and communicate resources for small business and updates on the constant changing COVID-19 restrictions. As we navigated through the changes, the Task Force’s collaboration resulted in bold and creative strategies to help our business community during a difficult time. Current Initiatives Celebrate the holidays by shopping at your favorite local establishments! To support our small business community, the City of Salinas, in collaboration with SUBA, will hold a Christmas Loteria in the Alisal District from December st - December 31st. ​ What is Salinas Loteria? The Salinas Lotería initiative seeks to engage locals and visitors by encouraging them to invest in and celebrate the Alisal District's culture. The game is based on the classic Latin American bingo game Lotería , but with a local twist. ​ Furthermore, Salinas Lotería is a "shop local" campaign that encourages residents to explore and discover local businesses while also supporting their favorite stores. The campaign will begin as a pilot initiative in the Alisal Area, with the prospect of being expanded citywide, with each city district themed with a holiday (Valentine's Day, Christmas, Halloween, and so on). ​ How to Play & Where to Get a Table? To play, get your Tabla (gameboard) from any of the businesses and organizations listed here. 1) Shop at participating small businesses along the Alisal Commercial Corridors. You will receive a sticker icon for your gameboard with each qualifying purchase. 2) Complete a Vertical, Horizontal or Diagonal Play. 3) Email Us A Picture of the Winning Table with the Subject "Christmas Loteria" @ Bizsupport@Ci.Salinas.Ca.Us 4) Winning Tables are Entered Into a Weekly Raffle! ​ 4 Winners will be selected at random each week! ​ ​ ¡Celebra las fiestas comprando en tus establecimientos locales favoritos! Para apoyar a nuestra comunidad de pequeñas empresas, la Ciudad de Salinas, en colaboración con SUBA, llevará a cabo una Lotería de Navidad en el Distrito de Alisal del 1 al 31 de Diciembre. ​ ¿Qué es Salinas Lotería? La iniciativa Salinas Lotería busca involucrar a los lugareños y visitantes alentándolos a invertir y celebrar la cultura del distrito de Alisal. El juego se basa en el clásico juego de bingo latinoamericano Lotería, pero con un toque local. ​ Además, Salinas Lotería es una campaña de "compra local" que alienta a los residentes a explorar y descubrir negocios locales al mismo tiempo que apoya sus tiendas favoritas. La campaña comenzará como una iniciativa piloto en el área de Alisal, con la perspectiva de expandirse a toda la ciudad, con cada distrito de la ciudad asignado con un día/temporada festiva (Día de San Valentín, Navidad, Halloween, etc.). ​ ¿Cómo jugar y dónde conseguir una mesa? Para jugar, obten tu Tabla en cualquiera de las empresas y organizaciones que se enumeran aquí. 1) Compra en las pequeñas empresas participantes a lo largo de los corredores comerciales de Alisal. Recibirás un calcamonia para tu tabla con cada compra que califique. 2) Completa una jugada vertical, horizontal o diagonal. 3) Envíenos un correo electrónico con una foto de la tabla ganadora con el tema "Lotería de Navidad" @ Bizsupport@Ci.Salinas.Ca.Us 4) ¡Las tablas ganadoras entran en una rifa semanal! ¡Se seleccionarán 4 ganadores al azar cada semana del mes de Diciembre! Previous Initiatives Please follow current California Department of Public Health guidelines. For current guidelines please click here. June 15th- July 4th! Participate in our #BACK2BIZ Campaign! Getting a haircut between June 15-20th? Post a picture with your favorite beauty salon and use our hashtags to be entered into a raffle for a City of Salinas goody bag! ​ Residents and visitors are encouraged to post a picture of them visiting their favorite Salinas Brick-and-Mortar business, and using #SalinasShopsLocal & #BACK2BIZSALINAS on their caption! Make sure to tag their social handles and mention what you love about them! ​ ​Themes: Week 1 (June 15th- 20) Personal Services, Hair Salons, Barbershops Week 2: (June 21-27) Retail Stores, Convenience Stores, Fruit Markets Week 3: (June 28-July 4) Restaurants, bars and coffeeshops 4 Winners will be selected at random each week! ​ If you are a business owner and need assistance, contact our City of Salinas Small Business Hotline at (831)758-7367 or email us at bizsupport@ci.salinas.ca.us ! Support Our Local Small Business Community To support our local small businesses, City of Salinas staff and the Economic Recovery Taskforce will be putting forward initiatives to encourage residents to shop local and support the marketing of businesses in Salinas. About the Economic and Recovery Taskforce The Small Business Economic and Recovery Task Force was initiated specifically to address the economic impact of the global pandemic. As essential workers returned to work at the end of Spring 2020, with the support of the City Council of Salinas, key stakeholders were brought together, establishing a working group that was inclusive of County and City staff, business organization representation, and individual business owners. Initially, the primary focus was to identify the needs of the community and as a resource center to leverage and communicate resources for small business and updates on the constant changing COVID-19 restrictions. As we navigated through the changes, the Task Force’s collaboration resulted in bold and creative strategies to help our business community during a difficult time. Current Initiatives Celebrate the Small Business Week and Mother's Day by shopping at your favorite local establishments! To support our small business community, the City of Salinas, in collaboration with SUBA, will hold a Loteria in the Alisal District from April 30 - May 14th . ​ What is Salinas Loteria? The Salinas Lotería initiative seeks to engage locals and visitors by encouraging them to invest in and celebrate the Alisal District's culture. The game is based on the classic Latin American bingo game Lotería , but with a local twist. ​ Salinas Lotería is a "shop local" campaign that encourages residents to explore and discover local businesses while also supporting their favorite stores. The campaign will begin as a pilot initiative in the Alisal Area, with the prospect of being expanded citywide, with each city district themed with a holiday (Valentine's Day, Christmas, Halloween, and so on). ​ How to Play & Where to Get a Table? To play, get your Tabla (gameboard) from any of the businesses and organizations listed below. 1) Shop at a participating small businesses along the Alisal Commercial Corridors. You will receive a sticker icon for your gameboard with each qualifying purchase. 2) Complete a Vertical, Horizontal or Diagonal Play. 3) Email Us A Picture of the Winning Table with the Subject "Salinas Loteria" @ Bizsupport@ci.salinas.ca.us with your contact information. 4) Winning Tables are Entered Into a Raffle ​ Winners will be selected at random on May 19th, 2023! ​ List of 25 Businesses Participating in our Spring Loteria! ​ El Primo Western Wear-828 E. Alisal Street Jugería Tropical-822 E. Alisal Street Changing Faces-813 E. Alisal Street Leal’s Bakery -805 E. Alisal Street Alicia's Boutique-649 E. Alisal Street El Primo Western Wear-645 E. Alisal Street Medina's Bridal Shop-639 E. Alisal Street El Pollo Dorado-701 E. Alisal Street Nelly's Beauty Salon-716 E. Alisal Street Classic Weddings-650 E. Alisal Street Electronic Plus-646 E. Alisal Street Mary's Rinconcito - 626 E. Alisal Street Blanca's Fashion-548 E. Alisal Street GTO Printers-526 E. Alisal Street One Stop Market-980 Acosta Plaza Salinas Pizza-988 Acosta Plaza Panaderia, Pasteleria, Deli La Estrella-613 N. Sanborn Road Dulceria Vargas-60 N. Sanborn Road More Than A Haircut-734 E. Market Street Gorditas Dulceria Maria-732 E. Market Street Ruby O's Flowers-699 E. Market Street Neighborhood Market & Taqueria-505 E. Market Street Culturas Hidalgo y Oaxaca-473 E. Market Street Deluxe Boutique-480 E. Market Street Salinas Loteria April 30 - May 14, 2023 Previous Initiatives Please follow current California Department of Public Health guidelines. For current guidelines please click here. Dec 1st - Dec 31st, 2021 Play the Christmas Loteria! Celebrate the holidays by shopping at your favorite local establishments! To support our small business community, the City of Salinas, in collaboration with SUBA, will hold a Christmas Loteria in the Alisal District from December st - December 31st. ​ ​ June 15th- July 4th, 2021 Participate in our #BACK2BIZ Campaign! Getting a haircut between June 15-20th? Post a picture with your favorite beauty salon and use our hashtags to be entered into a raffle for a City of Salinas goody bag! ​ Residents and visitors are encouraged to post a picture of them visiting their favorite Salinas Brick-and-Mortar business, and using #SalinasShopsLocal & #BACK2BIZSALINAS on their caption! Make sure to tag their social handles and mention what you love about them! ​ ​Themes: Week 1 (June 15th- 20) Personal Services, Hair Salons, Barbershops Week 2: (June 21-27) Retail Stores, Convenience Stores, Fruit Markets Week 3: (June 28-July 4) Restaurants, bars and coffeeshops 4 Winners will be selected at random each week! ​ If you are a business owner and need assistance, contact our City of Salinas Small Business Hotline at (831)758-7367 or email us at bizsupport@ci.salinas.ca.us !

Business Guide Business Guide This section will discuss different agencies that you may need to contact before applying for a City of Salinas Business License. More Information Submittal Process Submittal Process More Information This section provides a flowchart discussing the process in obtaining a City of Salinas business license. Permits Permits This section provides access to checklists and various application forms in order to obtain the appropriate permit required for your business. More Information Educational Resources Educational Resources This section will provide information about online courses, a list of course providers as well as video resources for businesses. More Information

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Back City of Salinas Business License - Occupation Before signing a lease or buying a property Contact the Current Planning Division of the Community Development Department to help identify if the business is allowed in the zoning district at (831) 758-7206 or go to the Permit Center - 65 W. Alisal Street, Salinas, CA 93901 STEP 1 to a Business License Is the type of business allowed in the zoning code district? YES Will your business be involved in direct sales of merchandise? YES NO NO UNSURE Contact the Community Development Department to help identify another site or correct zoning issues at 831-758-7206 Apply for a City Business License (Occupation) and pass the background check. Apply for and obtain the following: 1. California Tax Number 2. California Sellers Permit THEN Apply for a City Business License (Occupation) and pass the background check. STEP 2 Application Review Planning Department Review Fire Department Review Fire Department Inspection (1) Check list of safety requirements before opening business doors. Building Department Review Health Department Review Fire Department Inspection (2) Food establishments, daycare and other health or food related business. Fire Department Inspection (3) Authorizing space for business operations, meeting building code and issuing certificate of occupancy. STEP 3 Pass Review and Inspection Passed the review and inspection? YES NO A specific department will contact you to correct the issues. Obtain receipt for Business License. This allows you to open for business. Receive Business License in the mail. Congratulations, you are in business! (Assuming State and Federal requirements are met)

Latest Update On January 25, 2021, the Regional Stay at Home Order ended as a result of improvement of ICU projections throughout California. ​ This Regional Stay at Home Order has an accompanying Supplemental Order . More Information Important COVID Updates: Sidewalk Café Encroachment and Temporary Use of Land Permits Businesses with current Sidewalk Café Encroachment Permits(SCEP) and Temporary Use of Land Permits (TULPs) may continue operating under permit/no fee until December 31, 2022. Staff is to enforce and cite business that are operating without outdoor business activity permits Restaurants/bars that currently do not have a SCEP and wish to operate in the public right of way must obtain permit through established SCEP process and standards. Should limitations be placed on indoor business activities through federal, state or local order or industry guidelines, staff will re-instate issuance of Covid-19 Outdoor Activity Permits with no fee (SCEP and TULP). These permits would remain in place until 30-days after orders are lifted. Outdoor Restaurant Permits If a restaurant is applying for outdoor dining on private property, a Temporary Use of Land Permit must be issued. In order to do so here are the: ​ Steps & Application Once completed, send the file to bizsupport@ci.salinas.ca.us If a restaurant is applying for outdoor dining on the sidewalk, a Sidewalk Café Encroachment Permit must be issued. In order to do so here are the: Steps & Application Once completed, send the file to bizsupport@ci.salinas.ca.us Outdoor Retail, Hairdressers, Gym, etc. Permits If hairdressers, retail shops, gyms, etc. are applying for outdoor work/activity on private property, a Temporary Use of Land Permit must be issued. In order to do so here are the: Steps & Application Once completed, send the file to bizsupport@ci.salinas.ca.us If hairdressers, retail shops, gyms, etc. are applying for outdoor work/activity on the sidewalk, an Encroachment Permit must be issued. In order to do so here are the: Application & General Conditions Once completed, send the file to bizsupport@ci.salinas.ca.us Guidelines and Poster Materials Businesses with current Sidewalk Café Encroachment Permits(SCEP) and Temporary Use of Land Permits (TULPs) may continue operating under permit/no fee until December 31, 2022. State and Local Orders and Guideline Updates For more information about State Orders and Guidelines, click on the following links below: ​ Center for Disease Control (CDC) California Department of Public Health (CDPH) Cal/OSHA ​ For more information about Local Orders and Guidelines, click on the following links below: ​ Monterey County Health Department City of Salinas Local Testing Sites Below is a list of locations providing COVID-19 testing. Appointments are required for all locations. ​ (831) 772-7365 Natividad Medical Center ​ (831) 755-0793 Salinas Valley Medical Healthcare ​ (831) 424-0026 CVS at 347 E. Alisal St. (Registration required at www.cvs.com/minuteclinic/covid-19-testing) Additional test sites, including those above, can be found by visiting: https://lhi.care/covidtesting or calling (888) 634-1123 . Account registration and appointment are required for the sites mentioned. Request PPE supplies through the state or you can buy PPE from a safe market place here: COVID19.CA.GOV

LOCAL SUPPORT Cal Coastal Small Business Development Center ​ Offers one-on-one advising, loan help and provides business trainings and workshops to help small business owners. Address: 106 Lincoln Avenue, Salinas, CA 93901 Phone Number: (831) 676-2017 Visit Website California Coastal Rural Development Corporation ​ As of Nov 15, 2020, California Coastal Rural Development Corporation offers a micro loan program for Monterey, from $5,000-$50,000. Address: 221 South Main St #301, Salinas, CA 93901 Phone Number: (831)424-1099 Visit Website Monterey County Workforce Development Board Address: 344 Salinas Street, Suite #203, Salinas, CA 93901 Phone Number: (831) 424-1099 Visit Website El Pajaro Community Development Corporation ​ Promotes the development micro-businesses by helping low-income minority entrepreneurs assisting them by providing instruction, bilingual/bicultural business training, business incubation, professional consulting and coaching and financial help. Address: 23 East Beach Street, Suite #209, Watsonville, CA 95076 Phone Number: (831) 722-1224 Visit Website United Way Monterey County ​ Monterey County Rent and Utility Assistance Provides rental and utility assistance to eligible residents living in Monterey County and experiencing unemployment and loss or reduction in income because of COVID-19. Address: 307 S Main Street, Suite 100, Salinas, CA 93901 Phone Number: (831) 757-3206 Visit Website Please contact the organizations directly if you have specific questions about eligibility and availability.

"... your pathway to success ..." The City of Salinas Small Business Support website, an extension of the Alisal Vibrancy Plan , provides business owners with no cost one-on-one assistance in business planning, management, marketing, emerging information and strategic planning. SUCCESS STORIES CENTRAL BARKS Central Barks is one of our newest shops in the downtown district. From paws to claws they get it right! More Information VALLEY TROPHIES Need trophies? Valley Trophies is your one stop shop for all your trophy needs. Started in 1965, they have been providing trophies for everything from little league to junior boxing. More Information BREW-N-KREW Owned by home brewers Marlene and Steven, their motto is: "Making Dope Beer Con Cultura!" More Information Play Video Play Video Welcome to the Permit Center! Play Video Play Video Bienvenido al centro de permisos! Play Video Play Video Small Business Support Play Video Play Video Apoyo para pequeñas empresas SALINAS BUSINESS NAVIGATOR Community Development Analyst Crystal Casillas will serve as the City's Business Navigator. Crystal will assist with the implementation of the Alisal Vibrancy Plan , focusing on Economic Development goals for the East Alisal area and act as the staff lead for the City’s Small Business and Economic Recovery programs. More Information The Permit Center Street Address: 65 West Alisal St. Salinas ​ Regular Hours: Mon: 8:00 am-5:00 pm Tue: 8:00 am-5:00 pm Wed: 8:00 am-5:00 pm Thu: 8:00 am-5:00 pm Fri: 8:00 am-5:00 pm Sat: Closed Sun: Closed ​ Due to the current Stay-at-Home order, the Permit Center will be open by appointment only. ​ Contact: Phone: (831) 758-7251 Fax: (831) 758-7938 Subscribe to Receive Updates!

STATE SUPPORT Opportunity Fund ​ If you are an existing customer who has been impacted by Covid-19 and concerned about missing a loan payment, call 877-629-2709 or paymentsupport@opportunityfund.org If you are seeking new financing through a non-PPP loan, call 888-720-3215 or 888-648-7859 en español Visit Website The California Capital Access Program for Small Business Visit Website Workshare Program ​ Additional funding is going to workshare, which helps employers keep employees on the payroll by paying part of their wages. Visit Website Pandemic Unemployment Insurance ​ One of the federal CARES Act provisions that helps unemployed Californians who are not usually eligible for regular Unemployment Insurance (UI) benefits. This includes business owners, self-employed workers, independent contractors, and those with a limited work history who are out of business or have significantly reduced their services as a direct result of the pandemic. Visit Website California Small Business Covid-19 Relief Grant Program ​ There will be three additional rounds for the California Small Business COVID-19 Relief Grant Program following Governor Gavin Newsom signing into law the largest economic recovery package in state history. Visit Website Please contact the organizations directly if you have specific questions about eligibility and availability. Request PPE supplies through the state or you can buy PPE from a safe market place here: COVID19.CA.GOV

FEDERAL SUPPORT EDA - Revolving Loan Fund Program ​ EDA provides Economic Adjustment Assistance grants to eligible recipients to capitalize or recapitalize lending programs that service businesses that cannot otherwise obtain traditional bank financing (and in limited situations to governmental entities for public infrastructure). These loans provide access to capital as gap financing to enable small businesses to grow and generate new employment opportunities with competitive wages and benefits. Financing also helps retain jobs that might otherwise be lost, create wealth, and support minority and women-owned business. More Information SBA Disaster Loans during COVID-19 ​ COVID-19 EIDL – Deadline Dec 16, 2020 If you are a small businesses, nonprofit organization of any size, or a U.S. agricultural business with 500 or fewer employees that have suffered substantial economic injury as a result of the Coronavirus. ​ SBA Debt Relief – If you are a current borrower under SBA 7(a), 504 loan program or a microloan, you are eligible for debt relief and SBA will cover all loan payments for 6 months. Visit Website Additional $600 per week in unemployment benefits, and an expansion covering part-time workers, gig workers, self-employed workers and contractors. Two weeks of paid sick leave for quarantined workers. Paid leave to care for sick family members and extended leave to care for children out of school. Distribution of $1.1 million in layoff aversion funds to local workforce boards. Please contact the organizations directly if you have specific questions about eligibility and availability.

Back The Permit Center is located at 65 W. Alisal. Before signing a lease or buying a property to operate your business, contact the Community Development Department, Current Planning Division, to make sure that the property is zoned for your type of business. Steps Towards a City of Salinas Business License Depending on what kind of business and how you want to operate your business, you may need to contact one or more of the following agencies: ​ Internal Revenue Service The IRS issues tax identification numbers and Employer Identification numbers. Check with your banking institution or accountant to determine what type of identification number you may need. ​ If you are a Sole Proprietor, you may not need a separate number apart from your personal social security number. ​ www.irs.gov +1 (800) 829-3676 ​ State of California There are eight primary departments that you may need to contact at the state level: ​ Secretary of State Employment Development Department Board of Equalization Department of Social Services Alcohol Beverage Control Contractor's License Bureau of Automotive Repair Workers' Compensation County of Monterey The County of Monterey requires a Fictitious Business License if your business is any other name than your own. ​ The County Health Department should be contacted for anything relating to the Food Industry. ​ A County Building Permit may be required for any new/remodel construction depending on where your business is located. ​ City of Salinas The City of Salinas requires a business license if you are planning to do business within the city of Salinas. For questions concerning the City of Salinas Business License fee, please call the City's Finance Department at (831) 758-7211 or click here for more information. Business Checklist Retail Remodel Electrical Signage Plumbing Americans with Disability Act Automotive Zoning Drainage Electrical Signage Industrial Waste Disposal Plumbing Vehicle Storage Allocated Parking Space Restaurant Electrical Plumbing Ansul Drainage Grease Trap Hood Dishwasher Cleanliness Hood Duct Gas Lines Refrigeration Signage

Back Educational Resources Massive Open Online Course Providers (MOOCs) are online courses available to anyone with a computer or phone and internet connection. They offer users a way to learn in a setting similar to an online class, but are usually loosely structured and can be accessed without paying tuition or committing to an academic program. Website Resouces EDX is a massive open online course provider created by Harvard and MIT. It hosts online university-level courses in a wide range of disciplines to a worldwide student body, including courses at no charge. Languages: English/Spanish. Visit Website Coursera was founded in 2012 by Stanford University's computer science professors Andrew Ng and Daphne Koller. Offers online courses, specializations, degrees, professional and master track courses. Languages: English/Spanish. Visit Website Khan Academy is a non-profit organization with the mission of providing a free, world-class education for anyone, anywhere. Languages: English/Spanish Visit Website Udacity is a massive open online course provider with paid and free classes. Languages: English/Spanish Visit Website The CalOSBA website offers ALL California small businesses special discounts, programs, trainings, tools and resources to support pivoting and adapting to the current times and new online marketplaces. Visit Website El Pájaro CDC offers a variety of businesses focused trainings from our 10-session business planning course, Empresari@ to single session, intensive workshops on marketing and social media, business accounting, business ethics, customer service. ​ Languages: English/Spanish. Visit Website Cal Coastal SBDC Center holds many events, training and activities throughout the year that help businesses start, grow and succeed . ​ Languages: English/Spanish. Visit Website Salinas United Business Association is a community driven business association rising to improve our East Salinas business district. For Trainings/Events Visit their Facebook page linked below. ​ Languages: English/Spanish. Visit Website Video Resources How to set up google maps